Section I Consists of Five Chapters on Consumer Behavior in Web-based Commerce. Chapters I and Ii Deal with Consumer Search Behavior, Chapter Iii with Shopping Behav- Ior, Chapter Iv with Interactive Advertising, and Chapter V with Consumer Complaints
نویسنده
چکیده
Companies negotiate the Web through a wide range of activities. The effective use of this new medium requires an in-depth understanding of the interaction of, and interface between, systems design and consumer behavior in the online environment. This book — Web Systems Design and Online Consumer Behavior — examines the underlying connectivity between structural features and perceptual dimensions, the understanding of which ultimately influences the effectiveness of the deployment of commercial Web sites and ultimately, the bottom line of firms conducting business online.
منابع مشابه
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